The sheer volume of CMA Live 17 related content has been unbelievable. I know, a content marketing event that motivates people to create content after the event…who would’ve thought, eh?!
As much as we expect some people to create a blog or a video about their experience at CMA Live 17, we certainly didn’t expect the huge efforts that people have gone to.
The feedback has been out of this world and we’ve been a tad overwhelmed!
Two weeks after the event and my social media feeds are still full of CMA Live 17 guests sharing their experience and what they learned from the conference. Over 30 blogs, vlogs and videos have appeared quickly and it feels like we are still discovering more of them daily!
To make your life a little easier, we’ve pulled together an overview of all the articles and videos that have been published from those who attended.
So, if you are curious about what all the fuss is about, or perhaps you’re still deciding whether you should register for CMA Live in the future, this will help you get a better understanding of what goes on at CMA Live.
Take time to read through them, share them, and don’t forget to register for CMA Live 18.
Why write a review article about a live event?
In this article we have listed 31 individual pieces of content that people have taken time out to create.
You might be thinking why do people do this? Why do they take time out to write about an event they have attended? What’s the big deal?
Janet Murray was also curious about why people do this, and after some research and requesting feedback from various CMA Live guests, she published an article on the reasons why you should blog about an event.
Here are the 5 main reasons:
- It will help you process your learning
- It will help you document your progress – and give you accountability
- You can turn it into a valuable piece of content for your audience
- You’ll get more traffic on your website (and some visitors will buy from you)
- Keeps the conversation going
Jan also followed up with a handy article on how to write a blog article about an event you’ve attended.
So, if you are planning on attending live events in the future, you should consider publishing a write up or review.
OK. Onwards with the CMA Live 17 reviews and write ups…
Independent review articles and videos from CMA Live 17
1 – 9 Things I Learnt from Attending CMA Live 2017 by Ahmed Khalifa
Read the full review: 9 Things I Learnt from Attending CMA Live 2017
Being part of a supportive community can make a huge impact on your business & personal life.
Ahmed’s blog focussed on the learnings he personally took from attending CMA Live including and how you could learn from it too:
- Being part of a community can make a difference
- Being around like-minded people can enhance your knowledge
- The right community can be like your family
- Chatting with well-known keynote speakers is hugely inspiring
- Membership communities or conferences is better than business networking event
- Feel like you belong
- Action speaks louder than words
- Stop procrastinating and get moving
- Be social and have fun too
2 – Why CMA Live is the Best Event I’ve Ever Attended by Andrew Bond
The power of live video featured in many of the sessions throughout the two days and Andrew grabbed this message with both hands!
Summarising key messages from each of the keynotes, I suspect this isn’t the last video from Andrew!
3 – CMA Live 17. My First Ever Blog by Andy Campbell
Read the full review: My First Ever Blog
Andy was first out of the blocks with a piece of content post the conference and I loved that it was his first ever blog!
I can’t really put it into words how motivating and inspiring CMA Live really was, but it’s amazing how just two days at the event has completely changed my outlook on marketing and the way that we communicate.
Andy not only summaries key points from the main speakers but captures the feel and atmosphere of the event. A great first blog and can’t wait to read more.
4 – Is CMA Live worth all the hype? Read my Review of CMA Live 2017 by Anne Johnston
Read the full review: Is CMA Live worth all the hype? Read my Review of CMA Live 2017
When you go to events you hope that the money you invest will be worth it. You hope that there will be some actionable content for you to takeaway that you can bring home and put into your business and CMA Live 2017 did not disappoint.
This was Anne’s first year at CMA Live having embraced all things Content Marketing since joining the CMA Membership community last year.
Anne’s blog takes each session and outlines their key points. A great summary of the two-days.
Little did she know that she’d be handed an award for Most Promising New Content Marketer while at the event!
5 – Can Leaders in Organisations Learn from Content Marketing by Beverly Sherratt.
Read the full article: Can Leaders in Organisations Learn from Content Marketing
Beverly has kicked off the first of six articles where she goes into depth on a key message from the conference and how this relates to leaders communication.
The first blog starts with Chris Ducker’s opening keynote and the three messages, Beverly took away from that session:
- The need for immediate feedback or validation
- A need to be visible and consistent
- Educate, Inspire, Entertain
— Beverly Sherratt (@ProfectusBev) June 10, 2017
6 -Reacting to Magic at CMA Live 17 by Cammy’s Magic.
One of the highlights of the event that had everyone talking was Cammy’s Magic! Between breaks and over lunch, Cammy wow’d attendees and the reaction he had was priceless!
Pop over to Cammy’s Facebook Page to see more.
7 – 6 Months On by Catherine Fotheringham.
Read the whole article: Six Months On
While not a review of CMA Live itself, Catherine was motivated post the event to get back to blogging.
She published an open and heartfelt blog about her journey since suffering a devastating fire to her business back in January.
8 – If You’re Going to Attend an Event, Make it a Good One by Cathy Wassell.
Read the full review: If You’re Going to Attend an Event, Make it a Good One
Cathy was our Queen of Twitter both in the run up to the event and over the two days itself! It was no surprise that she topped our Twitter leader board that her blog is an epic account of all speakers with fantastic images and twitter snippets too.
There has just been so much buzzing around my head since the event finished, I hope that I can put it all into action – new branding and website coming soon – and I would love to keep in touch with all the great people I met.
9 – How a Conference Changed my Life.. Again by Col Gray.
Col took to video to share his key takeaway points and his personal thoughts following CMA Live 2017.
Col also spent two hours with one of our key note speakers Erika Napoletano and you can hear more about the clarity that this has helped Col define the next steps for his own brand.
10 – CMA Live 17: A Review & the Big Takeaways by Colin Gray.
Read the full review: CMA Live 17: A Review & the Big Takeaways
Colin Gray took to video to sum up each of the individual sessions over the two days and his own takeaways.
There was some quite high-level, motivational talks throughout the session, but this one was really tactical. It was tools-based. It was actionable. – George B Thomas session.
A full transcript of the video is also available as a blog.
11 – The Podcast Hosts Live Broadcasts from CMA Live by Colin Gray
As well as attending the event Colin Gray spent time during the event live podcasting.
There are 13 tracks in total, so dive in!
12 – CMA Live 2017 – Liveblog by Claire Brotherton.
Read the full review: CMA Live 2017 – Liveblog
Technically our very first attendee to post a review of the event for the second year in a row. Claire chose to liveblog throughout CMA Live and really captured key messages and her own thoughts as they arose.
Effective communication is the most valuable skill in the world today. Marcus Sheridan, Closing Keynote, CMA Live 2017
Claire also touches upon the pros and cons of liveblogging in her article. Great insight for anyone considering this approach at future events.
— Claire Brotherton (@abrightclearweb) June 9, 2017
13 – My CMA Live 2017 Experience by Danielle Walton.
Read the full review: My CMA Live 2017 Experience
Colinton Furniture continue to grow from strength to strength having recently picked up Scotland’s Best Furniture Company at the Home Improvement Awards.
It’s not surprising that Danielle has taken the time to review each and every session and how this will help Colinton Furniture move forward with their plans.
I know every time it comes around I am going to walk away feeling more motivated than ever to do what is right for our customers and business
— Colinton Furniture (@ColintonFurn) June 8, 2017
14 – The CMA Live Event That Didn’t Need Music by David Withington.
Read the full review: The CMA Live Event That Didn’t Need Music
I can’t read one of David’s blogs without smiling and this one was no different. From why he attended CMA Live to a summary of each of the session, as always David bring fun and humour to his writing.
This was practical. And fun. And inspirational.
15 – What I learnt at CMA Live by Gary Gorman.
Read the full review: What I learnt at CMA Live
Many first time attendees arrive at The Hub with some apprehension and Gary was no different as a first time attendee.
Gary’s article shares his thoughts in the run up to CMA Live 18 but also a full review of each of the sessions during the two days.
I took at least one..and often, many more… practical and implementable (is that a word?…it is now) idea from every session and from every speaker.
— Gary Gorman (@GaryGorman) June 9, 2017
16 – Content Marketing Academy Conference 2017 (Official VLOG) by Gavin Bell.
We couldn’t have CMA Live 17 without asking Gavin Bell to be our official vlogger throughout the event.
An established entrepreneur, Gavin has captured the feel and atmosphere surrounding the event in just over 6 minutes (did it really go that fast!!).
You’ll understand why we awarded him with our ‘Best Use of Video for Business’ Award to add to his growing collection!
Make sure you subscribe to his YouTube channel – you will be inspired!
17 – CMA Live (Content Marketing Academy) – My Experience by Gudrun Laurent.
Read the full review: CMA Live – My Experience
Another first time attendee at CMA Live 17, Gudrun shared her 7 top tips from the two day event. Giving high praise to two of our keynote speakers Marcus Sheridan and Mark Schaefer, Gudrun talks about how energised she was from their sessions.
But what I learned from everybody who spoke was about the importance of authenticity, of having confidence in yourself and what you do, and to engage with your audience, who are always your first priority, so they love you and trust you and want to do business with you (and only you).
18 – Why the CMA Content Marketing Conference in Edinburgh Rocked by Karen Elwis.
Read the full review: Why the CMA Content Marketing Conference in Edinburgh Rocked
As a solopreneur, Karen perfectly sums up why she feels conferences and events can help with that loneliness in her blog post the event.
On reflection, I believe the conference ‘worked’ so well because there was a tangible meeting of minds in the room – and this despite the facts that the attendees came from a wide range of business environments and that many had never met previously.
With between 3-8 direct quotes and takeaways from each speakers, this is great round-up blog from Karen.
One of the greatest tools in the world is asking the right questions at the right time. Marcus Sheridan, Closing Keynote, CMA Live 17.
19 – CMA Live Sketch Notes by Karen Reyburn.
Read the full review: CMA Live Sketch Notes
What can I say? Karen’s sketch notes really are a work of art and show up in a number of other blogs from the event.
An amazing visual representation of each of the sessions throughout the two days.
20 – The Top 5 Marketing Events for Accountants by Karen Reyburn.
At number 1 of Karen’s list is CMA Live (awww shucks!)
I’ve already said loads about the event, but here’s the thing. This is going to be a sell-out event. By next year, you are going to wish you bought tickets in 2017, and you will not be able to.
Read the full article: The Top 5 Marketing Events for Accountants
21 – Why Accountants Need to Attend Good Marketing Events by Karen Reyburn.
Read the full article: Why Accountants Need to Attend Good Marketing Events
You don’t need to look much further than Karen herself to understand why continuing to educate yourself is a necessity if you want to grow your business.
One of the points Mark (Schaefer) made is that the most important thing you can do is ensure that your brand – your business, your firm – focuses on people.
Karen shared a number of takeways from CMA Live 17 to support her theory that accountants need to step outside of the normal webinars and training and attend good marketing events.
22 – 5 Takeaways: CMA Live 17 by Kathryn Baird
Read the full review: 5 Takeaways: CMA Live 17
Kathryn shares her top 5 takeaways in her blog post the event:
- Personal branding is the future of corporate branding.
- Video is the future of content.
- Create your own content stamp.
- Keep it simple.
- Own your own voice.
— Kathryn DishmanBaird (@Mrs_kbaird) June 9, 2017
23 – CMA Live 2017: The Big Write-Up by John Espirian.
Read the full review: CMA Live 2017: The Big Write-Up
Quoted as the ‘War and Peace’ account of CMA Live 17, John goes into great depth on each of the spear sessions throughout the two days.
Fantastic use of Twitter images and in the moment thoughts from John throughout.
CMA Live 2017 was a great event full of enthusiastic, intelligent people who were looking to stand out with their marketing. I’ve made lots of new friends and can’t wait to go back next year.
24 – Stage Fright and Page Fright by Norman Lamont.
Read the full article: Stage Fright and Page Fright
Normans’ blog post CMA Live is a beautiful insight into his reflections on Erika Napoletano’s keynote session and how he fights with his own personal trolls when creating music.
Erika talked about remembering what inspired you, why do you even put yourself through this? And I thought about the times as a young person and even later in life when I was ‘nailed’ by a song.
25 – Speaking at CMA Live 17, the Best Marketing Conference in the World by Roger Edwards.
Roger was one of our main conference speakers.
You’d think this was enough pressure but noooooo…he captures the spirit of the event in his epic RogVLOG.
26 – How CMA Live Changed my Life by Ross Coverdale.
Read the full article: How CMA Live Changed my Life
Ross has published an honest and open account of his content marketing efforts between CMA Live 16 and 17.
A fantastic insight into the real challenges of running a business and how two particular sessions from the event have enabled him to refocus his business going forward.
Team spirit aside – there were two pretty magical moments that will shape the future of my business over the next year, thanks to two of my Lightning Speaker pals.
Ross also summarises the key points from all of the sessions during the two-days.
27 – Why CMA Live is the Best Event I’ve Ever Attended by Richard Tubb.
Read the full review: Why CMA Live is the Best Event I’ve Ever Attended
A third time attendee at CMA Live, Richard shares his personal insight into why CMA Live is special and why you should attend.
One such event I’ve recently attended (for the third time!) both meets and exceeds that investment ROI. That event is the Content Marketing Academy Live — or CMA Live.
28 – So you Went to a Conference, Well Done! Now Stop Going on About it by Russ Haworth.
Read the full review: So you Went to a Conference, Well Done! Now Stop Going on About it
Lol. This title!!
It completely sums up what others may have been thinking if they hadn’t attended CMA Live but were caught up in all of the social media coverage both in the run up to and post the event.
(Andrew and Pete) also provided a really useful discovery table with various brainstorming pivots that we can use to get really specific, relevant and share worthy content.
Covering the full two days, Russ shares his thoughts on the venue, speakers, people and coffee too!
That can be a lesson to all of us, imagine we could create an organisation that has raving fans who will tell anyone and everyone they meet that they should have us in their lives!
29 – I went to CMA Live 2017 and it was AMAZING by Simon Godfrey.
Read the full article: I went to CMA Live 2017 and it was AMAZING
On the 8th and 9th June 2017 I attended CMA Live 2017, the best conference I’ve ever been to. Big statement?
Simon shared an epic indepth review of CMA live 17, summarising key points from all speakers and his own journey over the two days.
My head was full of ideas.
After eating and caffeinating at Edinburgh airport I sat down and started to jot down some ideas around my niche and so it began…
I’m going to create content for …. so that they can … because…
30 – Inspirational Women: Erika Napoletano by Vicky Gunn.
Read the full article: Inspirational Women: Erika Napoletano
Yeah I know I said it would be a list of independent reviews and here is little old me in this list. BUT I chose to focus on just one speaker who had the biggest impact on my me personally.
Sometimes its those things behind the scenes or outside of the main room that shape your next steps.
31 – My Takeaways from CMA Live 2017 by Yva Yorston.
Read the full review: My Takeaways from CMA Live 2017
One our lightning speakers, Yva, chose to embrace video following CMA Live and shared her own 9 takeaways on Facebook Live.
Amazing quick wins and actionable advice.
She also shared these via her blog:
So, what’s next? Well, I’m going to create my launch plan, content plan and follow up with all the people I spoke to and connected with and see if there are some people out there I can help through my service.
Did we miss your review of CMA Live 17?
If we somehow missed your review, please let us know – just email Vicky@cmauk.co.uk and we’ll add it in.
Don’t forget to book your place for CMA Live 18. We have 100 early-bird tickets for sale up to 30th June. After this date you can join the waiting list for our second batch of tickets which will go live later this year. Click here to buy your ticket and find out more information.
We are honestly blown away by all of the feedback and content that you’ve created post CMA Live 17. We really can’t say thank you enough, but we’ll try – THANK YOU!