“Hey boss, can we spend over £500 so I can go to CMA Live?”
When your favourite marketer asks you to spend over £500 on a ticket for CMA Live you know she isn’t fooling around.
There’s a tonne of marketing and business growth events that she could attend, and a tight budget means tough choices.
Here are a few reasons why you should listen to her.
She will meet her peers and make strong connections
As you know, success in life and business is all about who you know, and who they know.
At CMA Live she will meet and make friends with smart, progressive and forward thinking business people and marketers.
This is perhaps one of the most valuable aspects of CMA Live.
Meeting your people is pretty special and these relationships will go beyond CMA Live.
Marketing is changing…quickly
Marketing is the fastest changing landscape in business today. As a business owner you want to make sure you have direct access to the latest trends and thinking in marketing today and for the future.
You want to stay relevant, ahead of your competition and make sure you’re using the best strategies and tactics to grow the organisation.
In order for the marketing team to bring the best value they can to the business, they need to be continually developing their knowledge and skills. But you already know that.
So, why did you hire them in the first place? I know it wasn’t just to tick the boxes.
Let’s get them fired up and thinking at a different level.
Self confidence, inspiration & motivation
From your perspective it’s tough to measure the ROI of these ‘softer skills’, but as you know, they matter a lot.
She can learn all you want her to, you could send her to all the events that are available to her, but if she doesn’t feel confident that she can actually achieve something – that she could do something, she could make a change, she can move forward, she can overcome a challenge or a problem – then she’s not going to make as much progress and do her best work.
Knowledge can be power, but it’s only part of the picture. Knowledge is only power if she can do something with it, and in order to do the doing part, self-esteem and self-confidence are absolutely critical.
If you want her to do her best work as a marketer she needs to get out, meet and learn from other people so she feels good about the work she does.
What’s the return on your investment (ROI)?
There’s not one conference that’s going to solve all of your business and marketing challenges. However, by investing in your marketing team and sending her to CMA Live, she will be exposed to a combination of world-class international speakers, a few hundred forward thinking business people and marketers, and we’ll return her back to you inspired with new ideas and ready to implement them immediately.