When you’ve grown up on a farm and built Sheds all your days, there is no further world away than the corporate one.
Back in January 2017 I published a blog about working from home (WFH). I felt like doing a personal piece so I did this on LinkedIn instead of my website.
At the time I had a couple of hundred connections and next to no interaction on my previous 4 articles of all time. I had no idea what this blog was going to be like when I started it.
- How to: Fucking work from home by Cara Mackay (LinkedIn)
I wrote it after a day of abuse from my ex-husband. A day where I felt like I was getting the piss ripped out of me. I was raising children, running a business and cleaning a house that not one person helped me to do.
Everyone was adding to my pile of shit and I’d had enough.
The words were battered on to the keyboard and the blog was complete within the half hour. Full of grammatical errors and enough fucks to fuck off even the most liberal reader.
It was a tirade of WFH hell. What we, as working ‘professionals” are subjected to on a daily basis, whilst juggling all our personal life commitments with the pressures of work looming over us.
I went to bed, a bottle of prosecco down and that was the end of my day.
In this video I’m presenting to CMA Live 17 about what happened next. My LinkedIn article has had over half a million views but it was the comments section where the real magic happened.
Trolls and Haters: How did people react?
I was met with 2 very opposing sides.
Some people LOVED the article and some people thought I should be stoned to death for having the audacity to swear on Linkedin!
If you were told that by publishing your true thoughts as they come you would have thousands of people tell you that you’re scum, the chances are you would not publish them ever again.
This is the fear that so many of us have when we produce content.
Granted, my article is the extreme, but this is still relevant to all of us that are trying to make our mark in our industry when writing about content our customers want to read.
Articles that answer our customers questions all require an opinion from the author. An opinion that can quickly be met with objection.
What Did I learn about dealing with Trolls and Haters?
On the first day I was replying to the comments, as you do. Thanking people for sharing their working from home disasters as well as telling the Haters to simply “fuck off”.
The next day it got a bit more extreme and by two weeks it had absolutely consumed my life with constant notifications.
I was in Austria 3 weeks later and I was about to reply to a Troll, but it wasn’t fun anymore – it was depressing. So I stopped. I didn’t need to reply, and that’s one of the key lessons from my presentation – take ownership of your own content.
Thousands of comments lay bare on this article, I encourage you to go and get lost in them for a bit. It’ll help you to appreciate how normal you actually are in comparison.
What I quickly learned from the people who hated my article, and the way in which I dealt with their comments, was that people love to be offended/outraged. They thrive on it. LinkedIn is the most unprofessional platform online. And for every prick who hates you for who you are, there’s someone else who thinks you’re amazing – you’ve just inspired them to be themselves.
Write content you believe in, stand by it. And never apologise for it.
Watch my presentation from CMA Live 17, and please do share your thoughts and experiences in the comments section.
- What happens when you say ‘fucking’ on LinkedIn by Cara Mackay