In 2008/9 Allan was made redundant and there was not a single job in industry in Europe for 2 years. To make ends meet, Allan worked part-time in a call centre while he set up his own Architecture practice.
Fast forward to 2018 and Allan’s practice is thriving; they have more customer enquiries than they know what do with, the team is continually growing and the projects are bigger than ever before.
There was a trigger point in 2014 when Allan decided to invest in content marketing to grow his business. Not only has content marketing dramatically changed his business, but it has fast tracked him to being recognised as an expert in his industry.
In this talk, Allan will share with you two significant factors that took his business from ‘doing OK’ in 2014, to fast growth through to 2018. He will also share with you how these factors influenced industry leaders and how he has become a thought leader in his industry.