Give Your Brand a Voice: The Magazine Approach to Marketing and Customer Experience

Give Your Brand a Voice: The Magazine Approach to Marketing and Customer Experience

For years, the story of digital marketing has been told technology-first, even while we say “it’s all about the customer.”

You’re being told to have a Facebook strategy, a Snapchat approach, start a podcast, and sprinkle in some automation, too. Tools tools tools. We need a better path.

The Magazine approach teaches you to design interactions that move a prospect to become a customer.

By focusing on experience design first and tools second, we can craft an executable brand voice that reaches customers where they are and in ways that best suit their context.

The goal is customer acquisition and retention and a “magazine” is how you’ll earn more customers.

Join business advisor and NYT bestselling author Chris Brogan for a passionate walk through of a method you’ll want to try for yourself when the talk is over.

Location: Main Hall Date: June 7, 2018 Time: 4:00 pm - 4:45 pm Chris Brogan at CMA Live 2018 Chris Brogan