The old way of marketing was to work with everyone, take whoever comes along, get lots of variety and experience, and thereby gain more clients and more profit.
Unfortunately, that way is flawed. Your buyer is more discerning than ever, and is crying out for products and services crafted uniquely for them.
But even if you want to choose a niche, how do you go about it? Where do you start?
Karen owns a creative agency working exclusively and only with accountants. She will take you through her process of identifying the greatest need, best opportunity, and strongest connection.
You’ll discover how to get the best kind of buyers who come to you at the right time, ready to pay whatever you ask.